Upendra Srivastava
Many of you people must have already watched this movie and so am I; personally I’m happy with the arti-facts shown in this movie. Reading my initial line might make some of my friends from Media industry angry but I would request them to read my complete article.

To initiate, first of all I would write my own perception and there after I would move towards the movie.

Whole world knows about the power of media; they have the strength to create an opinion, they have the power to change a complete option/perception about a person/topic and above all they have the stamina to reach within every one’s home.

However, as always said, great power brings greater responsibility but I think (you all would also agree with my opinion) media somehow isn’t able to play a greater responsible role. Please note: here I’ve mentioned the word ‘greater’ – the part till now media is playing is somehow ‘OK’ but at sometimes I find something really very silly on their part. And as I always say for this I’ve my own reasons, I am just listing a couple of examples:

Media Commercialisation: I know to drive any industry ‘money’ is an important factor but I also know that it is not important to such an extent for which all the news channels are competing with each other.

It has happened to me very often (around 80%); when I switch on my T.V. to watch news – I get to see advertisements on the entire news channels. This doesn’t stop – at several occasions I had waited for 10 mins approx. but failed to hear single news.

There is a perfect dialogue of Mr. Amitabh Bacchan in the movie, “the main objective of media should be to bring real/actual news to the people and money should only be a mere way to do it but today media’s main objective has become to make money and news has become a way to do it”.

Disgusting shows: I totally fail to understand as to why a show of “future foretelling” could be a part of news channel. Why a documentary is required of what Salman Khan wears at night/morning whatever. Why to re-narrate a musical/comedy show again when they have already been aired on their respective channels.

These types of show not only create dis-interest of people towards the news channels but it also creates a negative image towards them.

Sensationalising idiotic news: Can a dog and a cat being together could be a breaking news, a monkey playing with a cub could be a breaking news. I mean these are just a couple of examples but if I’ve to list then I can give 100 of such examples. I don’t think I’ve to explain much about it.

Now about the movie: probably it seems, every time media exposes to other people but this time Ram Gopal Verma is exposing Media. But the movie is not about media bashing – it’s about the media vulnerabilities, it’s susceptibilities, it’s compulsion and greed.

This film shows the conflict between the business sensibilities against a person who listens to his conscience and how does a person compromise with his conscience for the survival in the Media industry. It’s a kind of slow movie and it might just stun viewers with it’s griping drama set in the live-by-the minute world to T.V. journalism.

About the audience: all in all – this movie is not full of fun and frolic moments. Thus, the viewer who can bear a realistic drama (though in slow pace) should definitely like this movie and other may have their own reservations for this movie.

I’ve never done this before but if I’m asked to rate this movie out of 5 Stars (I’m sure which I’ll never be) then it would be ‘***/*****’.

Though I’ve never played critics part for the movies but I now think I should give it a try at least.

Would request to all my dear readers to leave your comments (+ive or –ive) as it always encourages me to write more and it helps me to synchronise my vision with you all.

With lots of love……………
Upendra